One case study shows you’ve delighted a customer; several case studies prove you’ve done it over and over. It’s a fact, well-written business case studies reassure and excite prospective customers and help to differentiate you in a competitive marketplace.Get more details about

Case studies: don’t let them stay at the bottom of your to-do list

Don’t let writing business case studies stay at the foot of your to-do list. With the help of an experienced copywriter you can get those case studies written and working on your website or in other marketing materials.

Successful business case studies take the following into account:


  • They showcase tangible benefits that prospects can relate to
  • They don’t just ‘tell’: case studies let your client show how you delivered benefits (use examples and powerful quotes)
  • Effective case studies include plenty of well-written, benefit-laden content
  • 500-1000 words is a good length for case studies
  • Write for your media: brochure and website copy are not the same
  • Effective case studies should be believable – openness about overcoming minor problems adds credibility
  • Name names wherever possible (but always get your customer’s permission)
  • Timing is everything – whether you’re celebrating a long- or short-term relationship, capture the moment.
  • Naturally, always get your client’s approval before copy goes live.


The strongest business case studies focus on benefits and let your client’s delight promote the benefits your business has delivered for them.

Show how problems were overcome

Wherever possible, it’s useful to feature a balance of successes and ‘problems’ overcome. Brands are strengthened when businesses successfully overcome real world challenges; your case studies should reflect this, with carefully chosen examples of how minor glitches were overcome to the satisfaction of your customer.

Feature case studies for a range of clients: small, medium and large. Repetition reinforces: one case-study is good but several are better… And of course, they’re a great way to keep your website content fresh; the search engines like that.

Above all, don’t let case studies stay at the bottom of your to-do list. When you are faced with a busy Inbox and so many competing demands on your time, it’s easy to keep pushing vital case studies to the bottom of your list. Don’t let this go on. For maximum effectiveness, and maximum client co-operation, it’s best to capture the case study as soon as possible. That’s where you may find professional copywriting help useful.

Business case studies: do you have the time, skills and expertise to write your own?

Have you got the skills and resources to write your own business case studies? For many busy business people, their skills and experience lie elsewhere. Though they recognise the importance of powerful written communications, their key abilities often lie with finance, business strategy, operations management or other disciplines.

That’s when it pays to hire professional copywriting help. An experienced copywriter will bring specific case study writing skills, breadth of experience and objectivity. Above all, you’ll be harnessing their passion for copywriting and their ability to concentrate on getting the business case studies you need.

Meanwhile, your precious time is freed to concentrate on doing what you do best: running a factory; bringing in more business or planning a killer marketing strategy. And in turn, these will probably lead to more case studies.

Hiring a freelance case study copywriter often makes perfect business sense

You outsource accountancy or IT expertise. For the same reasons, it makes perfect sense to hire a freelance copywriter to help with your business case studies.

How have you delighted clients recently? Don’t waste the opportunity. Capture your successes in powerful business case studies today.

Copyright © 2008 Al Hidden

Al Hidden is a freelance copywriter based in Gloucestershire, England. His background is in technical sales, marketing management, technical writing, copywriting and PR. He specializes in technical, marketing, PR, website and SEO copywriting and copy-editing for large and small organisations in Gloucestershire and the rest of the UK.