Today’s world is completely tech-fueled which means without latest technologies or advancements, our world will stay still. It has shown a great impact on businesses as in majority the budget of many of the businesses is being diverted towards digital. Doesn’t matter your business is big or small, digital marketing is responsible for allowing to track relevant KPI’s, target your potential audience and prove ROI. Even if you have invested less in your venture, shifting your business from traditional to digital is a smart decision.
Either you can have an in-house team of
or you can outsource this work. In the case of outsourcing, there are some questions you can ask before considering to hire:
- What Key Performance Indicators (KPI’s) they measure?
Need to see how good your marketing campaign is performing? Key performance indicators or KPI’s are one of the best measurable elements to know stats of any campaign. Through them, you can also get to know what all you should fine-tune to make improvements. Professional marketing firms are often aware of the points to measure as they possess enough experience about the businesses’ needs.
- From how long you have been in the industry?
Just because of the advancement in technology, people have developed the ability to start their own business that has resulted in popping up of new digital marketing “companies” every day. For your venture, you need to vet their business and see whether they are experienced enough in marketing a brand digitally. Younger the company, more likely to perform mistakes. Sometimes it can help you out financially if you are ready to take a risk but it can also lead you to a regret in future.
- Who is likely to handle your account?
You need to ask this question to a marketing firm because without answering it, you may face issues in future. Many of the digital marketing companies tout their abilities to bring immense traffic to your site but do not perform a single task. Instead, they outsource most of the work. In some cases, it can be beneficial for both the parties but sometimes, it can result in negative impacts on your project.
- What are the methods to report the results?
In the case of campaigns and especially “digital” campaigns, it becomes crucial to measure results. It is not a tough nut to crack as you just need to ask the potential agency how they interest in reporting the results. It can be monthly or quarterly or weekly report possessing stats of milestones, KPIs and overall growth.
- What results are expected in 6 months?
It is obviously a tough question to answer as no agency can estimate results, especially when the client is new. Be aware of the agencies who promises you a world of success and guaranteed results as they may be selling you snake oil. A genuine firm will keep things transparent and honestly reply in no guarantee of results.